Sudbury marketer tries to put a face on the homeless crisis in video that divides poverty advocates
The CEO of Sudbury-based social marketing agency SocialRise Inc. says a controversial video he posted aims to raise awareness about homelessness and promote a fundraising event, but it has sparked strong debate among advocates working with vulnerable populations. Connor LaRocque released a 13-minute video showing him distributing winter clothing, hand warmers, and cash to people […]










